Tina Ma Studio

New York — Singapore — Sourced globally

Fashion consultancy,
from concept to production.

Six years across Calvin Klein, Theory, Willy Chavarria, Derek Lam, Rhone, and ATM, Steve Madden. Advanced contemporary women and menswear; loungewear and performance sportswear; to eveningwear — we design and strategize in New York and build at the atelier.

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6+
Years experience
5
Major brands
10+
Consultancy clients
3
Design schools
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Showing all brands
Calvin Klein
Calvin Klein
Womenswear, knitwear, menswear and sport
One of the world's most iconic American fashion houses, owned by PVH Corp. with nearly $4B in annual revenue and over 2,700 retail locations globally across 110+ countries.
Womens wovensWomens knitwearMenswearSport
Theory
Theory
Mens knitwear
Founded in New York in 1997, Theory redefined the contemporary market with elevated essentials. Owned by Fast Retailing (Uniqlo's parent company), with 221 freestanding stores worldwide and global sales approaching $1B.
Mens knitwear
Willy Chavarria
Willy Chavarria
Mens and womens runway
Two-time CFDA American Menswear Designer of the Year (2023, 2024). Named one of Time magazine's 100 most influential people in 2025. Stocked at Dover Street Market, Barneys, and Browns globally.
Womens knitwearWomens wovensMens knitwearMens wovens
Derek Lam
Derek Lam
Womens wovens
CFDA award-winning designer known for calculated simplicity and thoughtful detailing. Parsons graduate with licensing agreements spanning eyewear, footwear, and fragrance. Now traded as Derek Lam 10 Crosby.
Womens wovens
Rhone
Rhone
Mens and womens sport
Founded in 2014 and headquartered in Stamford, CT. Premium performance activewear brand that hit $100M in revenue before expanding into womenswear in 2024. Raised $120M from investors including L Catterton. Sold at Nordstrom, Bloomingdale's, Equinox, and 400+ specialty retailers globally.
MenswearWomens wovensSport
ATM, Steve Madden
ATM, Steve Madden
Womens, mens, kids and outerwear
ATM Anthony Thomas Melillo is a New York-based luxury basics brand under the Steve Madden umbrella, known for exceptional fabric quality across womenswear, menswear, and kidswear categories.
Womens wovensWomens knitwearMens wovensMens knitwearKidsOuterwearLingerieSport
Consultancy
Consultancy
Selected clients
Independent consultancy work across a range of brands including Amanda Uprichard, Rhone, Reformation, Charmalee, and others. NDA-protected — portfolio available on request.
Womens wovensWomens knitwearMenswearLingerieSportEveningwear
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Services

For brands

Design & product development

Seasonal design and development across womenswear, menswear, kidswear, and sport. Senior-level expertise without the overhead of a full-time hire.

— Concepting, product outlines and design direction

— Illustration, tech pack creation and sample management

— Factory sourcing and on-site production oversight

— Industry-standard digital workflow, CLO 3D and AI-integrated visual development

For brands

Brand strategy

Positioning, naming, market placement, and go-to-market planning for emerging and established fashion brands.

— Brand positioning and identity

— Market and competitive analysis

— Go-to-market planning

— Distribution strategy and channel development

For brands

Art direction

Creative direction for lookbooks, campaigns, and brand imagery — from casting and styling references to on-set direction.

— Lookbook and campaign direction

— Styling and casting references

— Brand visual identity

— On-set creative oversight

Selected work available on request.

For emerging designers

Studio mentorship

For students and recent graduates building their first collection or brand. You bring the vision — we bring the industry knowledge, factory relationships, and the guidance school never taught.

— One-on-one design mentorship

— Tech pack and production support

— Factory introductions and overseas guidance

— Brand and market positioning

Limited spots available each year.